We recognize that the only way to become a more significant part of our customers' lives is to add value. Therefore, we will work diligently to adhere to strong moral standards and offer our customers more than products and services - we offer a partnership of personal and professional growth.
Trustworthy We will maintain a reputation of trusting relationships.
Integrity We will adhere to moral and ethical principles.
Fair We will make good decisions based upon the mutual benefits of those involved.
Faithful We are going to be confident in our purposes.
Inspiring We are going to give encouragement and set the example.
Noble We are going to convey sound, moral character by our actions.
Lead We will lead with our principles and create innovative solutions.
Optimistic We will anticipate and expect our efforts to produce success.
Accountable We will understand that everything we do matters.
Dependable We will follow through on all of our commitments.
Empathetic We will work to view problems from the perspective of others continually.
Respectful We will treat everyone as we wish to be treated.
Considerate We will consider others before ourselves.
Responsible We will do our jobs to the best of our ability.
Assertive We will be very clear on our goals and expectations.
Noticeable We will make our values known to others.
Ethical We will allow our inherent moral compass to guide us.