Core Values

We recognize that the only way to become a larger part of our customers' lives is to add value.  We will work diligently to adhere to strong moral standards and offer our customers more than products and services - we offer a partnership of personal and professional growth.


Trustworthy          We will maintain a reputation of trusting relationships

Integrity               We will adhere to moral and ethical principles

Fair                      We will make good decisions based upon the mutual benefits of those involved

Faithful                 We are going to be confident in our purposes

Inspiring              We are going to give encouragement and set the example

Noble                  We are going to convey good, moral character by our actions


Lead                    We will lead with our principles and create innovative solutions

Optimistic             We will anticipate and expect our efforts to produce success

Accountable         We will understand that everything we do matters

Dependable         We will follow through on all of our commitments

Empathetic           We will work to continually view problems from the perspective of others

Respectful            We will treat everyone as we wish to be treated


Considerate         We will consider others before ourselves

Responsible         We will do our jobs to the best of our ability

Assertive              We will be very clear on our goals and expectations

Noticeable            We will make our values known to others

Ethical                  We will allow our inherent, moral compass to guide us


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